INTERACTIVE ADVERTISING   |    WEB SITES   |     PRINT      |    BROADCAST    |    RESUME

Award-Winning Interactive Brand Advertising      

click any thumbnail image below to launch immersive ads in popup windows*
*make sure your popup blockers are disabled first!

"CATCH HARRY" i-BANNER
WARNER BROS. PICTURES
HARRY POTTER
 


Get your mouse ready to try to click on and catch Harry Potter!
This playful interactive banner helped launch "Harry Potter and
The Sorcerer's Stone
"  -- and audiences flew to the theaters.


"CLIMBER" immersive ad
DAIMLERCHRYSLER
JEEP GRAND CHEROKEE


Climb a mountain and you'll come to appreciate the Jeep
Grand Cherokee. This trailblazing interactive ad was linked to
from web banners like the one on the next page...


"CATTLE PROD" i-banner
COMEDY CENTRAL
SOUTH PARK NEW SEASON

This was, without a doubt, the most "shocking" Flash banner
anyone had ever seen at the time we ran this to promote a
new season of South Park.

"NIGHT VISION" immersive ad
COLEMAN
FULL LINE CAMPING GEAR

What's lurking in the forest at night? Now you get to see
for yourself when you launch into this interactive ad for
Coleman camping products.

"NIBBLES" immersive ad
LITTLE CAESARS PIZZA
FRESH INGREDIENTS

How in the world do you communicate "fresh ingredients"
in a highly-interactive way while seamlessly mirroring a
"talking pizzas" TV campaign? Check it out now!

"THIS BANNER SUCKS" i-banner
SHOP*VAC
FULL LINE BRAND

Some banners are pretty bad. But this one really sucks. That's
because there's a vacuum inside our banner. You can click to
suck up the headline. Click a second time and off you go!

"ALIBI GENERATOR" immersive ad
COMEDY CENTRAL
THE MAN SHOW

Talk about a useful tool -- this interactive ad not only helped
hen-pecked men think of new ways to stay out late with the boys...
it also turned audiences on to a great show!

"PARABOLIC MIC" immersive ad
WARNER BROS. PICTURES
ANY GIVEN SUNDAY

Do you ever wonder what really goes on during an NFL game?
This interactive ad to promote Oliver Stone's film "Any Given Sunday"
gives you the inside poop -- in spades!

"BLENDER" immersive ad
DAIMLERCHRYSLER
PT CRUISER INTRO

What do you get when you blend together all of the individual
qualities that you're looking for in a car? Flip the switch on the
blender and see what you can find out (hint: it's a PT Cruiser!)

"SLOT MACHINE" i-Banner
COMEDY CENTRAL
SOUTH PARK

Put a slot machine right in a banner and it's a sure bet you'll
have people pulling the handle left and right. We sure did.
Over and over. But then Kenny got sick and threw up!

"DEFEND YOUR SPACE" immersive ad
COMEDY CENTRAL
THE MAN SHOW

Space Invader aficionados, grab your joystick! And if your
girlfriend ever decides to move in, at least you'll be ready.
Fight back! Watch The Man Show!

"CLEANUP"  immersive ad
SHOP*VAC
FULL LINE BRAND

That banner that "really sucked" (see above) linked to an
interactive workshop that featured an even more powerful
vacuum. See what you can clean up now!!

"CAT CHASE" immersive ad
WARNER BROS. PICTURES
CATS & DOGS

Are you a "cat person" or a "dog person"? Your true instincts
will come out when you play with this fun interactive ad we
ran to promote the movie, "Cats & Dogs"

"CHEESY POOFS" i-Banner
COMEDY CENTRAL
SOUTH PARK

What's more challenging than a round of Pac Man?
How about eating a bag of Cheetos in 60 seconds?
Cartman can. And now you can, too. Oh just try it!

"CONSTELLATIONS" immersive ad
DAIMLERCHRYSLER
JEEP FULL LINE

You'll never see so many stars as you will when you're out
in the wild in a Jeep. This interactive ad takes you there -- and
shows you everything you've been missing!

"SHIP SHAPE" i-Banner
ANNUIWEB
Sweepstakes Promo

This EyeBlaster ad really clicked with our target audience of
seniors (once they got over the fact that the ship actually sails
across your page -- and then the fog horn blows)!

"MAKING DOUGH" i-Banner
LITTLE CAESARS PIZZA
FRESH-MADE

Ever make a pizza (in a banner)? First step is to punch out
some dough and -- well, you'll find out. This i-banner ran on the
WWF wrestling site and the pizzas started flying.

"REVOLUTION" immersive ad
DAIMLERCHRYSLER
MINIVANS INNOVATIONS

It's a fact that kids learn more when they're having fun.
What about adults? See how much you will retain
when you're done with this minivan board game!

"MEMORY GAME" immersive ad
DAIMLERCHRYSLER
MINIVANS INNOVATIONS

The Chrysler minivans have always been first and foremost
in the innovations department. And this memory matching
game really makes you think about it!

"SILLY PUTTY" immersive ad
DAIMLERCHRYSLER
PLYMOUTH FULL LINE

This, our very first "Webspot" (immersive brand ad) back in 1996,
was a memorable takeoff of the famous "Silly Putty" TV spot. To
check it out, click on the digital SillyPutty and drag it onto
the photo of the car; then stretch any edge to reveal the trick...

"MAKE A SCENE" immersive ad
DAIMLERCHRYSLER
EAGLE TALON

Even before our immersive ads online, we ran a series of
interactive ads for the Eagle Talon in Launch Magazine on CD.
So this ad is pretty PHAT, but that's the reason why...

"P.O.V." immersive ad
DAIMLERCHRYSLER
JEEP IMAGE AD

Jeep is one of the world's best-known brands. And not just to
humans, either. See what this famous 4x4 looks like to the
rest of the planet!
 

JEEP BRAND BANNERS


These brand banners were only animated GIF's back when.
Just imagine all the places we would be going with Jeep online
today!

 Web sites      
click any link to launch interactive ad in popup window*
*make sure popup blockers are disabled first!

The following is just a very tiny sampling (my personal favorites) of the sites that I've written/co-designed over the years. As I AM a WRITER, I'd hope that you'd actually read through these sites and not just look at them from a graphical standpoint. You should know that everything I touch receives my full attention and TLC, including the simplest of websites. I hope you appreciate and enjoy them as much as I do!
 

point2interactive (www.point2interactive.com) - unique navigation interface and interactivity (select "shocked" version)
 

Webspot (formerly www.webspot.com) - unique navigation and interactivity ("shocked" version); the site where it all began...
 

Padron Cigars (formerly www.padron.com) - authentic heritage Cuban look and feel (skip "humidor" link unless you want to purchase cigars)


Lillibridge Humidors (formerly www.70percent.com) - because of this site, The Wall St. Journal tried them out... and ranked them #1!
 

St. Vincent Center (formerly www.home-sweet-home.org) beautiful original cyber home for abandoned kids in Metro Detroit


Midwest Terminals (www.midwestterminals.com) - wrote entire site as freelancer in 2006; personally not fond of the Flash intro
 

  INTERACTIVE ADVERTISING    |    WEB SITES    |     PRINT      |    BROADCAST    |    RESUME

 

 

 Print      
click any thumbnail image to read copy from larger image*
*make sure popup blockers are disabled first!

Series of 4 ads I wrote
for AC-DELCO while
at Campbell-Ewald
(click images to read copy)
This junior spread for Padron Cigars
was their first-ever print ad; I also
wrote and creative-directed their
original e-commerce website
(see above)
                Print ad I wrote for Spicer / Dana
while I was at Fahlgren. Really a
huge concept (had to be familiar
with market to fully appreciate it)
                One in a series for NAPA Auto Parts.
                One of twelve ads for a hospital
client, all based on real people
               
Spread for public service client
to raise funds to build a Vietnam
war memorial monument in Michigan.
I wrote many ads, TV and radio,
direct mail, etc., including the
overall concept of earning a
copper star for giving 1 penny
for every Michigan resident who
lost his/her life in Vietnam ($26.49).
I also wrote and co-creative-directed
their original fundraising website.
4 full-page public service newspaper
ads out of a series of 18 that I wrote
for the Traffic Safety Assn. of Macomb
County (southeast Michigan); I also
wrote radio spots and an award-winning
outdoor board "The Art of Driving Drunk"
which featured actual smashed car parts
attached to the billboard.
(click images to read copy)
               
Recent re-do of a billboard I'd written years ago but lost*

*In fact, there are many pieces that I have lost over the
years, including several Owens-Corning TV spots; a
TV spot for the Vietnam client; some really cool TV
and radio scripts that were never produced; and
numerous print and outdoor pieces, including the
Kelly Services billboard for which I won Grand Prize
in a national outdoor competition. They just plain
disappeared!

       INTERACTIVE ADVERTISING  |  WEB SITES  |   PRINT   |  BROADCAST   |   RESUME

 

Broadcast Reel      
(
click a link for Quicktime video or audio presentation in popup window - first be sure to turn off popup blockers!)

TV

"MOUTHFUL" -- :30 TELEVISION FOR VERNORS (STARRING GEORGE "THE ANIMAL" STEELE - CO-WRITER)

"SOUNDS LIKE MONEY" -- :30 TELEVISION FOR AC-DELCO (FEATURING GEN. CHUCK YEAGER)

"THANK YOU" -- :30 TELEVISION FOR THE UNITED WAY

RADIO

"BUMBLE BEE" -- :60 RADIO FOR ONLINE PARENTING FORUM

"NEWS REEL" -- :60 RADIO FOR PLUGGED IN MOVIE REVIEW

"ORPHAN CARE" -- :60 RADIO FOR I CARE ABOUT ORPHANS.ORG / WAIT NO MORE

"BLEEP" -- :30 RADIO FOR BE A VOICE

"REAL ISSUES" -- 2:30 (5 SPOTS) RADIO FOR 800-A-FAMILY HELP LINE

"COUPONOHOLIC" -- :60 RADIO FOR COLONIAL HAM (FEATURING MARGARET TRAVOLTA)

"BILLIONS AND BILLIONS" -- :60 RADIO FOR TAUBMAN MALLS HOLIDAY SHOPPING

"DILEMMA" -- :60 RADIO FOR COLONIAL HAM / BOSTON CELTICS TICKET PROMO

 

INTERACTIVE ADVERTISING    |    WEB SITES    |     PRINT     |     BROADCAST    |    RESUME

 

Additional TV & Radio Scripts     
(
click a link for a PDF file in a popup window - first be sure to turn off popup blockers!)

TV

"HEAVEN" -- :30 TELEVISION FOR DAIMLERCHRYSLER / JEEP

"ROOF-ROOF" -- :30 TELEVISION FOR OWENS-CORNING / SHINGLES

"MOROCCO" -- :30 TELEVISION FOR MASTERCARD

"PINS" -- :30 TELEVISION FOR THE UNITED WAY

RADIO

"DR. RUTH MEETS MR. STUD" -- :60 RADIO FOR CALIFORNIA NATURAL SOFT DRINK

"COUPONOHOLIC" -- :60 RADIO FOR COLONIAL HAM

"EASY TO HANDLE" -- :60 RADIO FOR OWENS-CORNING PINK FIBERGLAS
 

INTERACTIVE ADVERTISING    |    WEB SITES    |     PRINT      |    BROADCAST    |    RESUME

Resume / Background Material     
click any link for a PDF file in popup window*
*make sure popup blockers are disabled first!

RESUME

LINKEDIN PAGE

TRADING CARD (circa 1999)!

PROFESSIONAL REFERENCES
    - FORMER CHAIRMAN/CEO
    - FORMER VICE-CHAIRMAN/ECD
    -
FORMER SVP/CD
    -
FORMER SR. WRITER & COLLEAGUE
    -
FORMER SR. AD & COLLEAGUE
    -
FORMER CLIENT (WARNER BROS.)
    -
FORMER SVP/ACCT. DIRECTOR COLLEAGUE
   
- FORMER VP/PR DIRECTOR COLLEAGUE

 

INTERACTIVE ADVERTISING    |    WEB SITES    |     PRINT      |    BROADCAST    |    RESUME